The Brand tells the story of an extraordinary journey that takes Jamal Taslaq from Nablus in Palestine to New York at the United Nations headquarters, via (Made In) Italy.

A path life that makes his name synonymous with union between peoples, cultures, traditions and now, with Taslaq World, innovations.

Taslaq.World is in fact a joint venture between Jamal Taslaq and WorldcApp using their own cooperative technology combined with that of Tailoor, part of Reda Group, for made-to-measure configuration and customization.

By starting from Jamal’s Haute Couture creations, advanced CoMarketing (with the WorldcApp platform) and CoBranding (with the TaslaqLive store) practices and a new phygital approach applied to tailor-made men’s fashion (with the Reda configurator), they will tell the Jamal’s fascinating story through the lifestyle it inspires. Furthermore, the project will grow in the Silicon Valley Ecosystem through the INNOVIT accelerator in San Francisco.

A Taslaq outfit is a prestigious fusion of past and future, East and West; a tale of art and inclusiveness, majestically made with Italian craftsmanship.

The ETERNAL collection is an event held in Rome every year and replicated all over to show, through Haute Couture, that the beauty that comes from creativity and culture can bring people together on a higher level and has really the potential to save the World.

The ETERNAL men’s collection is the Jamal’s  manifesto of values, principles and rules that will last forever and that is introduced at each event; an opportunity for the contemporary man to develop his own timeless style and for a new generation of influencers to emerge as image consultants.